Hi, I'm Astrid.
Systems Strategist & Regenerative Mentor
I work with purpose-led organisations and leaders who want to do things differently — with more clarity, care, and connection to what truly matters.
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With a background in business strategy, sustainability, and digital transformation, I bring the practical experience to support meaningful change, and the space to make it possible.
Welcome to Apricity
Apricity means the warmth of the sun in winter — a quiet light that brings comfort, clarity, and renewed energy when you need it most.
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In a world full of noise and haste, Apricity offers a space to pause, realign, and build what truly matters. I blend technology, strategy, and a deep respect for natural rhythms to help you create systems and ways of working that reflect your values and support a more regenerative future.
THE APRICITY WAY
Our Philosophy
For too long, systems have valued speed over depth, productivity over presence. We’ve forgotten how to work with life, and we’ve forgotten our part in nature.
I believe it’s time to remember.
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Regenerative leadership invites us to become stewards of what we are building — tending to our businesses, technologies, and communities as living ecosystems.
This kind of leadership isn't passive. It’s progressive. It listens, it adjusts, it makes space for complexity.​ It asks not how fast we can go, but how deeply we can care, how wisely we can listen, and how courageously we can hold what’s emerging.
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Regeneration isn’t just something that happens in nature — it’s something we can design for — through strategic support to design structures, workflows, and digital systems that breathe and sustain your mission.​​
We believe business and technology can be forces for good when they are grounded in presence, sustainability, and conscious innovation. Together, we can create a future where leadership is thoughtful, technology serves life, and growth is regenerative. Not just for a season, but for generations to come.
Our Story
After a decade working at the intersection of business strategy and business consultancy, I realised something was missing: the connection between the systems we build and the values we hold.​
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I’ve seen many organizations drown in complexity — relying on data and tools that create noise instead of clarity, or chasing efficiency without asking what truly matters.
With master’s degrees in Sustainability Studies and Business Strategy, plus extensive experience in Microsoft Power Platform and digital transformation, I bring a unique blend of technical skill and strategic thinking to transform data into actionable insight.
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But Apricity is about more than smart systems and strategies, it’s about building in a way that honours people, planet and purpose, using technology as a tool in service of life, rather than at the expense of it.
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“ The future isn’t about going back to nature —
it’s about going forward with nature. ”
ERNESTO VAN PEBORGH
Behind the Scenes
When I’m not supporting clients, you’ll find me swimming in the Nordic ocean, exploring new places, and sharing big conversations with friends.
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I’m a certified yoga teacher and a lifelong student of human design, yoga philosophy, and the natural cycles that guide us. These are perspectives that enrich how I hold space for transformation, and blend logic with intuition.
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I’m passionate about nature, mindfulness, and discovering the deeper rhythms that connect us all — whether through yoga, reflective practice, or simply pausing to listen.
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Life outside of work is a vital part of how I bring presence and care into what I do. I believe that honoring these rhythms makes us better leaders, partners, and creators.
